Why should e-commerce businesses adopt cryptocurrency as a payment option?
Could you elaborate on the benefits of e-commerce businesses incorporating cryptocurrency as a payment method? Given the rapidly evolving digital landscape, how does cryptocurrency enhance customer experience and transaction efficiency? Moreover, how does it help in reducing transaction costs and offering more secure payments? Is there any significant advantage for businesses in terms of expanding their market reach and attracting a broader customer base? Lastly, what are the potential challenges that e-commerce businesses might encounter while adopting cryptocurrency, and how can they mitigate them?